Behind the design
JENNA BASFORD
Fourteen years+ experience working in the interior design world. Prior to that 6 years of art and design education. An interior design BA degree to top it off. From art school sketches to high end interiors, I’ve spent many years refining my skills - balancing creativity with the practical, the dreamy with the doable.
It all started fresh out of uni - Design Admin, Senior Designer’s Assistant, Store Manager for Paint & Paper, Colour Consultant. Absorbing, learning, evolving. Eventually I stepped into an Interior CAD Designer role in Cambridge, then progressed into a Senior Designer, shaping high end interiors with care and intention.
And then? Life, in all its wild, wonderful unpredictability threw me a (beautiful) curveball. Two back-to-back babies. A moment of pause. A whole lot of change, a full heart, a shift in perspective. A nudge (or a shove) towards building something of my own. So here we are, my time to go solo - my own design studio. Born from experience, intuition and the need to balance passion with the beautiful chaos of family life.
I keep my prices affordable because I don’t have a fancy studio or a team of assistants. So instead of funding overheads when you work with me, you’re investing in a space that works - and yes, also helping keep the Wi-Fi and lights on, sustaining my daughter’s Peppa Pig empire and supporting my totally under control chocolate addiction (purely for creative energy, of course).
And to my clients and their families - past, present, future - thank you for letting me continue to do what I love - crafting interiors that feel effortless, personal, alive. For trusting me with your spaces, your stories. This wouldn’t exist without you.
Professionalism matters just as much as creativity, I’m fully insured with both Professional Indemnity and Public Liability cover - giving you the same peace of mind as working with a larger studio.
Think we’re a good fit?